we are NUcroft

Nucroft transform how manufacturing companies engage with their marketplace, from introducing you to innovative new business strategies to grow your business through to transforming your branding and marketing communications.

Nucroft is led by Mark Prince, growth expert and experienced executive with 30 years of global corporate leadership under his belt, David Pannell, who is also the Manufacturing Ambassador for The Chartered Institute of Marketing in Yorkshire, and Lisa Fox, a communications expert with 15 years’ experience of working client-side in industrial organisations.

We will challenge you to revolutionise your manufacturing business.

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latest posts

Our new series: Mark Prince on Competitive advantage

In 1985 Michael Porter wrote the seminal book Competitive Advantage that changed the business landscape.  Over 30 years on and the world has changed.

In this series of 12 recordings, business growth expert Mark Prince looks at what the concept of competitive advantage means now. 


Personal branding means positioning you (or a key member of your team) as the expert in your manufacturing niche. 

Establishing your company as the home of the expert builds authority and customer loyalty. If you think that personal branding is a load of mumbo-jumbo – then you’ve missed the entire expert revolution. 

DOWNLOAD OUR e-book: competitive advantage FOR MANUFACTURERS

Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.

Watch our video: Branding for Manufacturers

‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom.  In this 20 minute video, David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

Get in touch

You can call us on 01484 977 300, email or leave a message bellow.