TRANSFORMING HOW MANUFACTURERS ENGAGE WITH THEIR MARKETPLACE
We’re yet to meet a SME manufacturer which doesn’t have unique challenges. Where we can help is transforming these challenges from obstacles into opportunities.
DOWNLOAD OUR e-book: TRADE SHOWS FOR MANUFACTURERS
In this digital age your trade show strategy must change. You may engage with a couple of hundred of people at the event but if you leverage the right digital strategy then thousands of people can see your message on the back of the show. It’s now no longer enough to just tell your contacts you are going to be at the exhibition; if they aren’t attending the trade show, then you need to bring the trade show to them!
Our new series: Mark Prince on Competitive advantage
In 1985 Michael Porter wrote the seminal book Competitive Advantage that changed the business landscape. Over 30 years on and the world has changed.
In this series of 12 recordings, business growth expert Mark Prince looks at what the concept of competitive advantage means now.
Watch our video: Branding for Manufacturers
‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom. In this 20 minute video, David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off.
DOWNLOAD OUR e-book: PERSONAL BRANDING FOR MANUFACTURERS
Personal branding means positioning you (or a key member of your team) as the expert in your manufacturing niche.
Establishing your company as the home of the expert builds authority and customer loyalty. If you think that personal branding is a load of mumbo-jumbo – then you’ve missed the entire expert revolution.
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