we are NUcroft

Nucroft transform how manufacturing companies engage with their marketplace, from introducing you to innovative new business strategies to grow your business through to transforming your branding and marketing communications.

Nucroft is led by Mark Prince, growth expert and experienced executive with 30 years of global corporate leadership under his belt, David Pannell, who is also the Manufacturing Ambassador for The Chartered Institute of Marketing in Yorkshire, and Lisa Fox, a communications expert with 15 years’ experience of working client-side in industrial organisations.

We will challenge you to revolutionise your manufacturing business.

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Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.

Watch our video: Discussing Servitisation for Manufacturers

Servitisation is the biggest ‘big idea’ since just-in-time and lean manufacturing practices emerged in the 1980s. 

In this 15-minute video, David and Mark talk about what sevitisation is, and how you can gain a competitive advantage by creating a service-based business model.

Why manufacturers are failing to embrace disruptive business models

Manufacturers are currently missing the growth revolution.

The irony of course, is that manufacturers should be leading the charge. They are better placed than any to disrupt. They have the product at true cost with no intermediary margins and they understand the market. 

Watch our video: Branding for Manufacturers

‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom.  In this 20 minute video, David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

We are proud members of, and work alongside, some of the UK’s best professional organisations:

Get in touch

You can call us on 01484 977 300, email or leave a message bellow.