Our latest articles & downloadS
10 part video series: The Excellence Test
The Excellence Test is our 26 stage business review, distilled from extensive study of more than 50 high-growth companies that our team have either worked in, worked on, or interviewed substantially. In this 10-part video series, Lisa interviews our chairman Mark Prince about what the Excellence Test, where it came from and how it can be used.
video: Discussing service-based business models for Manufacturers
In this 15-minute video, we explain how service-based business models shift the emphasis from equipment ownership and maintenance towards customers paying for output, and how you can gain a competitive advantage by embracing ‘servitisation’.
Download: service-based business models for Manufacturers
Servitisation shifts the emphasis from equipment ownership and maintenance towards customers paying for output, outcomes, and long-term solutions. Our 20-page guide explains the issues and opportunities surrounding servitisation and recommends the first practical
steps you can take.
ADOPTING NEW DIGITAL TECHNOLOGIES WITH MADE SMARTER
Made Smarter is a newly-launched Government-backed programme, offering support to manufacturers to understand new industrial technologies and how they can revolutionise and grow your business. That support comes through a combination of expertise to show you what is possible and up to 50% match-funded grants to help you adopt and implement new technologies.
series: Mark Prince on Competitive advantage
In 1985 Michael Porter wrote the seminal book Competitive Advantage that changed the business landscape. Over 30 years on and the world has changed.
In this series of 12 recordings, business growth expert Mark Prince looks at what the concept of competitive advantage means now.
DOWNLOAD OUR e-book: competitive advantage FOR MANUFACTURERS
Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.
DOWNLOAD OUR e-book: TRADE SHOWS FOR MANUFACTURERS
In this digital age your trade show strategy must change. You may engage with a couple of hundred of people at the event but if you leverage the right digital strategy then thousands of people can see your message on the back of the show. It’s now no longer enough to just tell your contacts you are going to be at the exhibition; if they aren’t attending the trade show, then you need to bring the trade show to them!
Watch our video: Branding for Manufacturers
‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom. In this 20 minute video, David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off.
DOWNLOAD OUR e-book: PERSONAL BRANDING FOR MANUFACTURERS
Personal branding means positioning you (or a key member of your team) as the expert in your manufacturing niche.
Establishing your company as the home of the expert builds authority and customer loyalty. If you think that personal branding is a load of mumbo-jumbo – then you’ve missed the entire expert revolution.
DOWNLOAD OUR guide: THE 10 COMMANDMENTS OF LINKEDIN
LinkedIn is a brilliant tool, but only if it is used well and with clarity. Otherwise it’s at best a huge waste of time, and at worst can ruin what you want to achieve. Before you get going (or before you change what you have already started) read our e-book covering the 10 commandments of LinkedIn ensure you’re using it to your advantage.
how a strong brand attracts not just customers but the best employees
When people consider their branding and marketing, they look at it from the view of their customers. But it’s also potential employees who are coming to your website and deciding if you are the sort of company they want to build a career with. Are you attracting the best and the brightest?
Why manufacturers are failing to embrace disruptive business models
Manufacturers are currently missing the growth revolution.
The irony of course, is that manufacturers should be leading the charge. They are better placed than any to disrupt. They have the product at true cost with no intermediary margins and they understand the market.
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