Branding for Manufacturers

If you are not winning the right type of work, or attracting new employees into your business, perhaps it’s time to take a look at your company’s brand.

‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom.  In this 20 minute video, The Chartered Institute of Marketing’s Manufacturing Ambassador David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

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Addressing your branding – half a day with our experts

Spend half a day with David and his team to map out your company’s branding and how it can be improved both online and off. 

Remember, your brand is not just for your customers. The best and the brightest young engineers are also deciding if you’re the sort of company they want to start their career with.

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In this digital age your trade show strategy must change. You may engage with a couple of hundred of people at the event but if you leverage the right digital strategy then thousands of people can see your message on the back of the show. It’s now no longer enough to just tell your contacts you are going to be at the exhibition; if they aren’t attending the trade show, then you need to bring the trade show to them!

Our new series: Mark Prince on Competitive advantage

In 1985 Michael Porter wrote the seminal book Competitive Advantage that changed the business landscape.  Over 30 years on and the world has changed.

In this series of 12 recordings, business growth expert Mark Prince looks at what the concept of competitive advantage means now.