Mark Prince on Competitive advantage
In 1985 Michael Porter wrote the seminal business book Competitive Advantage. It changed the business landscape and many company leaders and business courses still refer to it today. But over 30 years later the world has moved on and we have to move on from the concepts presented in the book too. In 1985 the most valuable company was Exxon with 90 billion dollars of sales a year. Today, it’s Apple with 900 billion dollars sales.
In this series of 12 short recordings, business growth expert Mark Prince looks at what the concept of competitive advantage means now. In fast-growth marketplaces when products and services can go global from day one, what can businesses do to achieve exceptional growth today?
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DOWNLOAD OUR e-book: competitive advantage FOR MANUFACTURERS
Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.