Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.
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Download: service-based business models for Manufacturers
Servitisation shifts the emphasis from equipment ownership and maintenance towards customers paying for output, outcomes, and long-term solutions. Our 20-page guide explains the issues and opportunities surrounding servitisation and recommends the first practical
steps you can take.
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Personal branding means positioning you (or a key member of your team) as the expert in your manufacturing niche. Establishing your company as the home of the expert builds authority and customer loyalty. If you think that personal branding is a load of mumbo-jumbo – then you’ve missed the entire expert revolution.
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