Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.
You might also be interested in these articles
Download our e-book: Servitisation for Manufacturers
Servitisation shifts the emphasis from equipment ownership and maintenance towards customers receiving outputs, outcomes, and long-term solutions. Our 20-page guide explains the issues and opportunities surrounding servitisation and recommend the first practical
steps you can take.
DOWNLOAD OUR e-book: PERSONAL BRANDING FOR MANUFACTURERS
Personal branding means positioning you (or a key member of your team) as the expert in your manufacturing niche. Establishing your company as the home of the expert builds authority and customer loyalty. If you think that personal branding is a load of mumbo-jumbo – then you’ve missed the entire expert revolution.
Want to receive all our content? join our mailing list
Receive regular emails containing strategies to transform your manufacturing business – from new business models through to marketing advice and free e-books.
how we can help
Seizing your Competitive Advantage opportunity
– half a day with our experts
Identify your specific opportunities to establish your competitive advantage and the route to finding them with the help of a half-day strategy session with our experts Dave Pannell and Mark Prince. They will gather with your decision-makers to enable a strategic view of your competitive advantage opportunities alongside how it will promote business growth.