Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.
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Watch our video: Branding for Manufacturers
‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom. In this 20 minute video, David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off.
Download our publication: Servitisation for Manufacturers
Servitisation shifts the emphasis from equipment ownership and maintenance towards customers receiving outputs, outcomes, and long-term solutions. Our 20-page guide explains the issues and opportunities surrounding servitisation and recommend the first practical
steps you can take.
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Seizing your Competitive Advantage opportunity
– half a day with our experts
Identify your specific opportunities to establish your competitive advantage and the route to finding them with the help of a half-day strategy session with our experts Dave Pannell and Mark Prince. They will gather with your decision-makers to enable a strategic view of your competitive advantage opportunities alongside how it will promote business growth.