personal branding for Manufacturers

Personal branding means positioning you (or a key member of your team) as the expert in your manufacturing niche.  Establishing your company as the home of the expert builds authority and customer loyalty.  If you think that personal branding is a load of mumbo-jumbo – then you’ve missed the entire expert revolution. It’s not too late; and if you start now, then you’ll still be way ahead of most other manufacturers!

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what is personal branding?

We’ve been conditioned to operate business in a relatively faceless world. ‘Professional’ has become synonymous with being dry and corporate, and B2B (business to business) marketing has become incredibly dull.

The digital revolution has continuously gained momentum, and many other types of businesses have capitalised on its potential. Yet many manufacturers have been left behind. Trying to do business the old way just isn’t working anymore. Trying to push out the same old sales messages doesn’t capture anyone’s delight. In fact, we all practically ignore such old-school marketing messages. The world has moved on. As manufacturers, now is the time to move on with it.

Remember: We are human beings, even in business; and people like people. Move out of the old B2B faceless world. Instead, use the P2P (Professional to Professional) revolution to establish yourself as the expert in your manufacturing niche.

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Watch our video: Branding for Manufacturers

‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom.  In this 20 minute video, David Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

DOWNLOAD: competitive advantage FOR MANUFACTURERS

Competitive advantage means gaining superiority over your competitors through a significant organisational difference which plays to your strengths. Traditionally, this was achieved either through offering lower prices or by providing better products and services; but times are changing and as manufacturers you need to stay ahead of the game.

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how we can help
Seizing the Personal Branding opportunity – half a day with our experts

Identify your specific opportunities for Personal Branding and the route to finding them with the help of a half-day strategy session with our experts Dave Pannell and Mark Prince. They will gather with your decision-makers to enable a strategic view of your Personal Branding opportunities alongside how it will promote business growth.

Contact the NuCroft team