We’ve been conditioned to operate business in a relatively faceless world. ‘Professional’ has become synonymous with being dry and corporate, and B2B (business to business) marketing has become incredibly dull.
The digital revolution has continuously gained momentum, and many other types of businesses have capitalised on its potential. Yet many manufacturers have been left behind. Trying to do business the old way just isn’t working anymore.
Trying to push out the same old sales messages doesn’t capture anyone’s delight. In fact, we all practically ignore such old-school marketing messages. The world has moved on. As manufacturers, now is the time to move on with it.
Remember: We are human beings, even in business; and people like people. Move out of the old B2B faceless world. Instead, use the P2P (Professional to Professional) revolution to establish yourself as the expert in your manufacturing niche.